Nov. 19-21, 2024
Washington, D.C.

Supplier Key Dates & Info

Active America China is a boutique networking conference focused specifically on the inbound Tour & Travel Chinese Market. The two-day conference features half a day of educational sessions as well as one and half days of one-on-one marketplace meetings. This page will provide you with information on how to prepare and get the most out of Active America China. If you have any additional questions we are always happy to help, info@ConnectTravel.com.


Leading tour operators and suppliers related to the Chinese market attend this annual event. Click here for a sample of past operators and suppliers.


We are partnering with East West Marketing Group in Shanghai to recruit top buyers from mainland China.   Every buyer is pre-screened, invitation-based only. We also invite a small group of qualified receptive tour operators based in the US and Canada.


One of the main obstacles at Active America China is the language barrier. To address this, we offer two translator options for suppliers who do not speak Mandarin:

1. Enhance Your Experience with a Personal Dedicated Translator for Only $800 (includes 1 prep call).

2. Bring Your Own Translator

Appointment Platform Profile: Company Description in Mandarin + Image + Headshot + Video Link

Prior to the appointment pre-scheduling we will grant access to the appointment platform so that you may view/enter/update your profile information. On  your profile, you may include:

Company Description in Chinese: We ask that all registered suppliers submit a company description in Chinese (Mandarin/Simplified Chinese). Please also include the description in English with your submission. The description should be approximately 50-words in English (1 paragraph). Please email your description to mallen@connectmeetings.com. Deadline: August 30, 2023. If you need help with translations, you may contact us for referrals.

Appointment Scheduling & One-on-One Appointments

The one-on-one appointments will take place Nov. 1-3, 2023. The tour operators will be seated at tables and suppliers will move around to meet with them. Buyers and suppliers will be able to request appointments in advance. The appointment pre-request information, including your login credentials for the appointment platform and instructions on how to submit your requests, will be sent to you at a future date. Your total number of appointments will depend on how many buyer requests you received, but on average, suppliers will have 16-18 appointments.

Preparing for Active America China

1. We strongly recommend having any hand-outs/collateral materials for the one-on-one appointments translated into Mandarin/Simplified Chinese.

2. The Chinese are coming as buyers and they want to know pricing, packages, rates, etc. As much data that includes prices and discounts and outlines the benefits and costs and contract details – terms etc, is best. The Chinese are VERY bottom line focused, they will do business with you if they feel they are getting the best deal and they can make money from selling your product – simple.

3. Regarding collateral, print is good, but digital is best. We recommend a combination, some basic material in print, because it is useful during the meeting, but as much as possible on DVD or electronic is VERY useful, because it is easier for them to distribute and use later. In many cases their USA departments will have many sales people, and distributing electronic material, data, files, photos, etc, is much easier.

4. Make sure the on-site information package is in a presentation folder. Overall visual impressions are important to the Chinese; they will initially be more impressed by the appearance than the “meat”.

5. Gifts are always great. Something that is special and unique for the company, property or destination, something that they can take home easily, so not too big, but gifts are always appreciated and are part of the greeting and good-bye portions of the meetings.

For information and  guidelines on business etiquette in China, please email us at info@connecttravel.com.


Is this your first Active America China? Are you new to the Chinese Market?  Don’t be intimidated, we are here to help and walk you through the process and flow of events. We may also be able to refer you to some other suppliers that have attended in the past who can give you  “inside tips” and advice. Just email us at info@ConnectTravel.com.  

Key Dates:

  • November 1, 2023: Official supplier arrival day and presentation
  • November 2, 2023: One-on-one marketplace meetings.
  • November 3, 2023: Departures


Taxis can be hailed, called, or summoned via:

To get around town, consider using San Francisco Municipal Transportation, consisting of the famous Cable Cars, Historic Streetcars, buses, and a metro system. Payment for these other methods can be made with cash (exact change) on board, cash or credit at the kiosk, or through the Muni Mobile app. Routes, fares and lots of other information is available at www.SFMTA.com.

Sponsorship Opportunities:

Active America China offers a variety of sponsorship opportunities. If you are interested in finding out more about sponsoring Active America China or opportunities at future shows, please email us at info@ConnectTravel.com.